Yes, consumers in China are consuming again. It’s just not their No. 1 priority these days.
Feb 26, 2026
Retail sales are still rising, but record household savings, stepped-up gold buying and reined-in income expectations suggest the population of the world’s second largest economy is now prioritizing security over splurges — with consequences for global brands and investors.
https://www.marketwatch.com/story/yes-consumers-in-china-are-consuming-again-its-just-not-their-no-1-priority-these-days-598c2c02?mod=mw_rss_topstories
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